During the 2017 Oscars Ceremony Samsung ran an ad on a major national TV network featuring 360 virtual reality video. For such a high profile ad to feature 360 video just shows how rapidly this way of communicating with audiences is exploding. We at Gardner Creative are so proud that our work featured several times in this ad. Over the last year we’ve travelled all over Europe shooting 360 video for the New York Times’ ‘Daily 360’ using Samsung technology. We’ve continued to push the boundaries ever further doing what we do best placing cameras in impossible places to capture truly engaging experiences for the viewer. We’ve been onboard with the Flying Scotsman, skiing in Zermatt and witnessed collapsing human towers in Spain to name but a few that featured in this ad.
We’re very proud that Samsung chose to feature our work so prominently and that it has been seen by millions across the world. You can watch the full Samsung ad below:
RIDING ALONG WITH THE FLYING SCOTSMAN
Putting a 360 camera on the front and on the footplate of the world famous Flying Scotsman threw up all sorts of challenges and truly represents what is so unique about 360 video, enabling the viewer to go to an inaccessible place and experience a whole new perspective.
HUMANS TOWERS OF CATALONIA, SPAIN
This is the second 360 video we’ve shot of the Castellas. This time the tower didn’t quite go to plan, collapsing at its highest point giving the viewer a dramatic close up view of this incredible feat.
ZERMATT, SWITZERLAND
This video was part of the 52 places series on The New York Times’ Daily 360 page, featuring 360 footage from some of the world's most spectacular places.
THE FUTURE
This Samsung ad represents an increasing focus on 360 video and virtual reality experiences. The momentum continues to grow as more big brands embrace this technology. This coupled with the big tech companies such as: YouTube, Google, Facebook and Twitter developing their technology at a rapid rate we’re on the edge of 360 video/virtual reality revolution.
Just recently, Neal Mohan, chief product officer at YouTube, said, “What excites me most about 360-degree storytelling is that it lets us open up the world’s experiences to everyone”. Plus, Goldman Sachs recently predicted the virtual and augmented reality market could become an $80 billion industry by 2025.
At Gardner Creative we are excited about the future and continue to push the boundaries to create the most powerful and innovative experiences for our clients. Keep an eye on our blog and portfolio section to see what we’re up to, you can also follow us on Twitter and Facebook.